So ITEM m6 has a new menswear crush and it comes in the form of recently launched menswear brand HYMN.
If like us, you’ve been looking for a refreshing brand that offers great quality, great durability and an impeccable urban style; look no further than new menswear brand HYMN.
We were delighted to attend the launch of HYMN last week in the heart of London’s Soho and not far from retail store JOY – where HYMN will be stocked. We even got to speak to one of the designers who spoke to us about what inspired the latest collection. The inspirations for the clothing came from looking at real men from different working backgrounds including a fisherman, an artist, a singer and a barber.
The lookbook, which was blown up and decorating the venue walls, was based on the four distinct professions (mentioned previously) and the models wearing the clothes were genuine men from each of these professions. The singer, artist and barber collaborated on the event with HYMN, which as well as being a lot of fun, also showed how genuine a brand they are and how versatile the clothing is.
The collection is available online and in store now and we think that HYMN menswear could be a match made in heaven for ITEM m6. Any one of their pieces could be styled up with some colour wave or pique striped socks!
The knitwear is our personal favourite!
Get shopping at http://shop.item-m6.co.uk and http://www.joythestore.com/menswear/brands/hymn